Rethinking marketing - developing a new understanding of markets
- Författare
- Alexandra Waluszewski Debbie Harrison Håkan Håkansson
- (Edited by Håkan Håkansson, Debbie Harrison, Alexandra Waluszewski., "This book is the result of the seminar that was held in May 2003 in Oslo.", Includes bibliographical references and index.)
- Genre
- Ej skönlitteratur
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Wiley | cop. 2004 | Storbritannien, Chichester | 281 sidor. |